Singapore, 6 September 2024 — Renowned Japanese bridal jewellery brand, I-PRIMO, is thrilled to announce the opening of its second store in Singapore, located at Suntec City. This exciting expansion marks a significant milestone as the brand proudly celebrates its 25th anniversary this year.
Tomotaka Miyata, Managing Director of I-PRIMO Singapore, says, “We extend our heartfelt gratitude to all our customers and partners for helping us reach this milestone. As a brand, our mission remains to support couples in their journey to find the perfect ring and achieve lasting happiness through our Japanese-born bridal expertise.”
At I-PRIMO, its commitment to making every moment extraordinary is captured in its philosophy “Our Promise to Your Best Moments,” as you take your first step into a promising future. With over 200 stunning ring designs, they offer engagement rings inspired by stars as well as zodiac signs, alongside a series of collections like the seasons-inspired collection, Hatsusora and the vintage-style collection, Suwaha. The team is dedicated to creating a unique ring tailored to your needs, all while embodying their commitment to Japanese hospitality and exceptional customer service.
To celebrate its grand opening, I-PRIMO proudly introduces Chloris, a stunning new addition to its set ring collection, inspired by the timeless beauty of cherry blossoms, long cherished by the Japanese. The Chloris engagement ring features a unique five-prong setting that elegantly curves and swells like a flower’s stem, gently cradling the diamond. This exquisite design allows the diamond to capture and reflect light from above and the sides, creating a radiant sparkle reminiscent of delicate cherry blossoms.
For the wedding bands, there is a “hidden sakura” motif that is subtly engraved within the interior of the band. The ring’s light and refined design, with minimal protruding elements, ensures comfortable everyday wear without the worry of catching on clothing or other objects. It is as if the petals of a cherry blossom have been captured and transformed into this timeless piece of jewellery.
The “Chloris” design embodies a rhythmic curve that showcases the exceptional craftsmanship of I-PRIMO’s artisans. Utilising advanced forging technology, this ring offers a sharp yet warm shape, making it a truly special piece for those seeking elegance and sophistication.
Patalena Wedding Ring Set
Additionally, I-PRIMO introduces the Patalena wedding ring set, a unique collection designed to blend two distinct concepts into an impressive, individualistic style. The bride’s ring features side stones of varying sizes, symbolising a blossoming flower of happiness. In contrast, the groom’s ring showcases glossy square motifs, representing the nurturing sunlight that helps the flower thrive.
From proposal to aftercare services, the Japanese bridal ring speciality brand delivers a comprehensive experience for customers looking to pick out a ring for a special occasion. In addition to expert guidance from their bridal ring specialists, I-PRIMO also offers customization options like complimentary engraving and their distinctive “Promise Diamonds.” These colour-enhanced natural diamonds, which can be embedded on the inner side of your engagement or wedding band, come in eight different colours, each representing a one-of-a-kind message to express your love.
I-PRIMO Suntec City Store Front
The decision to open a second store at Suntec City follows the successful grand opening of I-PRIMO’s flagship store at ION Orchard in November 2022. Since then, the brand has built a dedicated customer base in Singapore, drawn by its unique designs and exceptional service. Committed to improving accessibility and service for its valued customers, this expansion aims to enhance brand recognition, attract new clients, and offer greater convenience to existing ones, including better access to after-care services.
I-PRIMO Suntec City Store Interior
As a bustling business and shopping hub, Suntec City is an ideal location with exceptional visibility due to its prime location. Being surrounded by various wedding halls and bridal event venues, the location offers added convenience for couples planning their weddings or bridal customers seeking engagement and wedding rings.
The new I-PRIMO store in Singapore is located at Suntec City, #01-322, 3 Temasek Blvd, Singapore 038983 and opens from 10am to 10pm daily.
Opening Promotion
From now till 15 September, enjoy exclusive pricing on Chloris and Patanela. With every engagement or wedding ring purchased island-wide, customers will receive a complimentary promise diamond (worth up to S$160).
Exclusive to the new Suntec City outlet, the first 50 customers to make a purchase of any engagement ring or pair of wedding bands will receive a personalised novelty box from the I-PRIMO x COXO Vanessa collaboration, valued at S$150. Furthermore, the first 30 customers will also be gifted a personalised engraved ring box. Make a reservation now to enjoy the special deals now!